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SimplyMaaM is a specialty brand rooted in a desire to transcend African fashion. To build confidence and provide a vehicle for expression that is meaningful and true. An individual style to accentuate your day-to-day look. Utilizing vibrant African prints infused with bold patterns for the fashionable and trendy you. SimplyMaaM create modern, sleek, ethnically unique and affordable pieces designed for fashion conscious individuals with style. I call it “BohoAfriq” – Bohemian with a touch of Afrocentricity. Clothing fit for royalty. The name SimplyMaaM is derived from my Ghanaian soul name “Amma” which represents the day of the week I was born, Saturday. I “Simply” inverted the text to read “MaaM”. Just like my name, I get my design inspiration from my African culture. Bold prints and colorful patterns are the hallmark of this line. From the Ready-to-Wear Collection to my custom-tailored Bespoke Collection, I want my clients to reimagine couture through an African lens.
The brand offers a wide range of products. Apparels and accessories (shoes, jewelry, and handbags), all reflecting a high level of quality, invoking attributes of heritage, and creativity in its design, while creating the perfect individual style.